User Research & Content Strategy

Case Studies

Here are case studies of some of the recent projects I have worked on.

 
 

University of British Columbia Brand Site

The University of British Columbia Brand Site was initially launched in 2014 as a repository for designers, developers, communicators, writers and faculty members within the university to find information and assets that were "on-brand". After 2 years, based on the similar requests received on the online ticketing system, it was apparent that many of the information was actually found in the site but not immediately apparent. As a result, we needed to know how to organize the information better on the site and learn more about the users' frustrations when using the site. These are the steps we took to conduct our analysis:

  1. An analysis of the current tickets to the brand site to understand our users' pain points;
  2. Online survey to examine perceptions of the current site;
  3. Card sorting exercise to understand how we can organize information better;
  4. In-person usability test to understand design, information flow, site architecture and ease of use of the site

 

UBC Brand Site.png
Screen Shot of usability report.png
rungo_find.png

RunGo's Catalog View

RunGo is a running app that provides turn by turn voice navigation for your runs. With a library of over 70,000 routes worldwide, RunGo allows you to rediscover your own city and explore cities like a local. 

Challenge

With the number of routes created by users increasing exponentially every day, there was a need to  ensure they were relevant and could be shared with other users of the app.

Solution 

We created a list of featured routes in every major running city. Working with the UX designer, I curated content relevant for each of these routes, highlighting iconic locations and panoramic viewpoints to entice the travelling runner. Some of these routes included the London Running Tour, Charlottetown Historical Loop and Dublin Running Tour ☘. 

We further created a catalog view for all our features and runs in major cities (pictured on the left) which would be the first screen users saw when they opened the app, inspiring them to try out one of these runs. 

Many users enjoyed this new curated list, especially with the use of images, with one runner dubbing the London Running Tour as an immersive cultural experience unlike any other.